Controlled intervention
Prioritise the message without losing the screen context.
Screen Takeover puts a prepared priority message on selected QSR screens or managed groups through a controlled intervention flow.
Dhruv QSR platform
UK QSR / Screen Takeover
When the message cannot wait, take over.
Dhruv Screen Takeover provides a first-of-its-kind, controlled two-step flow for priority QSR messages: import the long video, then select the screen group and layout while Dhruv automatically slices and synchronises the output across the wall.
UK QSR terminology Verified public claims
The QSR content flow
Service inputPrice, menu, campaign
Dhruv QSRControlled flow
Screen estateMenu and service context
A deep-dive page grounded in confirmed public capability.
The page distinguishes current features from capability that would need separate confirmation before publication.
What this page covers
A UK QSR flow that keeps the service context visible.
Wall-scale formats
Built for the width and resolution of the estate.
Screen Takeover supports 5,760 × 1,080, 9,600 × 1,080, and 19,200 × 2,160 canvases for wide and 4K display-wall contexts.
Automatic wall distribution
Make a source video fit the screen wall.
Import the long video, then select the screen group and pictorial 2–5 screen layout. Dhruv analyses compatibility, slices the source, and distributes a fully synchronised output before the chosen playout begins.
QSR service pace
Bring service-time urgency into the screen flow.
For QSR teams, the controlled flow helps make a priority service message visible when a scheduled playlist is no longer the right response.
What makes the flow different
The QSR content has to belong to the operating moment.
Dhruv connects the input, approved content, decision, and screen destination in one visible flow rather than presenting a generic display page.
A dedicated control layer
Screen Takeover is not merely another playlist. It is a separate, controlled flow for immediate intervention where priority and scope are explicit.
Designed around review
Prepared content, screen grouping, and the approval flow remain visible before the message reaches the estate.
Prepared screen response
Use controlled content, screen grouping, and the approval flow to make priority messages visible when a scheduled playlist is no longer the right response.
Screen context
The content needs to look right where it lands.
The screen context, module, and destination remain part of one operational publishing flow.
Priority message / weather update
Conditions may affect access, service, or travel.
Use a prepared priority message when the service flow needs to be clearer than the scheduled playlist.
Illustrative Screen Takeover content / safe message area
Bring in the long video
Start with one master creative. Keep the wall in view.
Import the long-form source once, then move directly to the selected screen group and pictorial wall layout. Dhruv checks the compatible flow before it prepares the synchronised output.
Step 1 / Import
A single long video becomes the source for the approved Screen Takeover flow—without requiring a separate manually prepared file for every screen.
Illustrative campaign execution
One creative. Multiple wall-ready flows.
This illustrative festival campaign shows how a single long-form creative can be prepared for a Screen Takeover estate, from a campaign master through to ultra-wide and 4K wall variants.
Illustrative only
The event, offers, QR codes, product names, people, and brand marks visible inside this supplied creative are illustrative. Dhruv makes no claim of a live event, commercial offer, brand partnership, or affiliation.
Prepared output
Campaign master
A corrected, approved visual master is required before public playback is added.
Prepared output
Ultra-wide playback
A corrected, approved visual master is required before public playback is added.
Prepared output
4K wall playback
A corrected, approved visual master is required before public playback is added.
Direct answers
The direct answers for this flow.
What is Dhruv Screen Takeover?
It is a first-of-its-kind Dhruv module for controlled, immediate intervention on selected screens or managed screen groups.
Which formats are available?
Screen Takeover supports 5,760 × 1,080, 9,600 × 1,080, and 19,200 × 2,160 canvases, including 4K display-wall contexts.
How does Screen Takeover handle video?
The two-step flow imports the long video, then lets a team select the screen group and pictorial 2–5 screen layout. Dhruv analyses compatibility, slices the source, and distributes fully synchronised output; immediate or timed playout is selected within that final step.
Can Screen Takeover be used for QSR menus?
Yes. The QSR flow supports priority service and menu messages when the correct response is to intervene rather than wait for scheduled content.
Dhruv QSR
Map the QSR content flow around the service moment.