The commercial position
More than digital signage.
Dhruv Founder’s Edition takes a broader connected-operations approach: signage and CMS with remote access, vertical workflows, AI-assisted content, QR-to-mobile experiences, EPOS, kiosks, presence sensors and emergency messaging across mixed hardware estates.
Standard
£10
per screen / month
Annual cap
£6,000
maximum screen-licence charge
Price lock
3 years
for qualifying launch-window customers
Pricing at a glance
A clear 50-screen comparison.
| Product / licence | Annual price | 50 screens / year | Notes |
|---|---|---|---|
| Dhruv Founder’s Edition | £120 / screen | £6,000 MAX | Remote access included; annual screen-licence cap |
| Samsung VXT S Series | £188.40 / screen | £9,420 | Supplied Samsung UK checkout figure |
| Samsung VXT P Series | £375.60 / screen | £18,780 | P Series includes higher-tier functionality |
| Samsung VXT Remote Management | £94.80 / screen | £4,740 | Shown separately where applicable |
At 50 screens, the supplied comparison places Dhruv Founder’s Edition £3,420/year below the supplied VXT S Series figure and £12,780/year below the supplied VXT P Series figure. Dhruv then remains capped at £6,000/year for the applicable screen licence.
Founder’s Edition pricing
Packages for different operating realities.
Schools
£500 per year, unlimited screens.
Universities & higher education
£3,000 per year per licensed campus, unlimited screens.
Restaurant package
£50 per month including five screens, one Dhruv EPOS and one self-service kiosk.
Price guarantee
Qualifying customers joining during the three-month launch window lock in the applicable Founder’s Edition pricing for three years.
Capability comparison
Compare the operating approach.
| Capability | Dhruv Founder’s Edition | Samsung VXT |
|---|---|---|
| CMS, playlists & scheduling | Included | Yes |
| Remote management | Included in proposition | Available; tier/plan dependent |
| Three-step publishing | Yes | Different workflow |
| AI marketing / weather / travel | Dhruv platform capability | Not positioned as the same bundled vertical workflow |
| QR-to-mobile | Yes | Not the core VXT proposition |
| Presence sensors | Supported Dhruv capability | Integration dependent |
| EPOS & self-service kiosks | Integrated Dhruv vertical capability | Partner/integration dependent |
| Emergency messaging | Integrated Dhruv capability | Platform/integration dependent |
| Mixed hardware estate | Samsung Tizen/MDC, LG webOS, Android, Chrome/ChromeOS, Windows, Linux | Deep Samsung integration plus supported Android and Chrome-based options |
| Vertical experiences | QSR, Education, Workplace, Hospitality, Automotive, DOOH, Retail, General Signage | Digital-signage platforms with app and integration scope to validate |
Platform differentiators
A connected approach across mixed estates.
One CMS architecture designed for multiple verticals and mixed display estates.
Remote access included in the Founder’s Edition proposition rather than positioned as a separate add-on.
QR-to-mobile journeys that connect non-display interactions with supported ordering or payment experiences.
Three-step publishing with AI-assisted marketing, weather and travel experiences.
Presence-sensor support, EPOS, self-service kiosks and integrated emergency messaging where scoped and supported.
Future developments included within the applicable Founder’s Edition subscription, subject to commercial terms.
Important commercial wording.
Founder’s Edition only. The prices on this page describe the Dhruv Founder’s Edition launch offer and should not be read as Dhruv’s permanent standard tariff. Eligibility, annual caps, campus definitions, hardware, third-party services, transaction charges and feature availability remain subject to applicable commercial terms.
Discuss the screen estate